A Red Bull Student Marketeer is a brand ambassador that brings energy, excitement, and visibility to the Red Bull brand on their campus and beyond through marketing and sales tactics.

As Student Marketeer Team Lead, I introduced over 30,000 consumers to the product and brand through strategic sampling, in-depth product expertise, engaging interactions, and strong relationships with key campus stakeholders. I managed the planning and execution of diverse sampling efforts. I scheduled 600 shift hours per month for a team of 20 student employees to ensure even distribution and alignment with a complex campaign calendar and key brand pillars.

I supported major Red Bull owned projects, including:

Additionally, I combined my passion for motorsport with my professional interest in marketing through hands-on involvement in various Formula 1 Red Bull Racing campaigns.

At the 2023 Miami Grand Prix, I was one of four Student Marketeers selected from the Atlanta market to support the campaign. I executed high-energy sampling “pit stops,” engaged consumers before and after race sessions, and supported experiential activations the Red Bull Fan Zone.

At the 2023 Las Vegas Grand Prix, I was the only Student Marketeer selected from the Southeast region to support the campaign. I sampled and energized fans, managed a guest list of 400+ VIPs, celebrities, and key paddock stakeholders for the Red Bull Welcome Party, and provided experiential activation support within the fan zones, grandstands, and paddock.

Beyond race weekend activations, I was one of 20 students nationwide selected to serve as a region lead for a national Red Bull Racing student project.

Return to Portfolio